Videogame sales slip in August, but top 2020 numbers (NYSE:SONY)


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Michal Czerwonka

Video game industry sales fell for the 10th straight month year-over-year against some harsh comparisons in 2021 – although performance continued to improve for a fifth month, thanks in large part to the ongoing recovery in gaming hardware.

Overall sales, according to the NPD Group, fell 5% from the previous August to $4.104 billion, again with a similar decline to its largest component: sales of gaming content, which fell 6% to $3.591 billion.

But while that $4.104 billion total is down from $4.307 billion a year earlier, it was slightly higher than August 2020’s $4.07 billion.

(Overall video game sales were down 9% in July and 11% in June.)

Year-to-date total spending has reached $34.6 billion. That’s down 9% from the same period in 2021, but up 3% from the same period in 2020 ($33.5 billion).

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Hardware dollar sales in August grew 14% year over year to $375 million, thanks to the ever-improving lineup of next-gen PlayStation 5 (NYSE: SONY) and Xbox Series (NASDAQ:MSFT) consoles, not to mention the continued strength of last-gen Nintendo’s Switch (OTCPK:NTDOY). PlayStation 5 led August in unit and dollar sales; Year-to-date, Switch has sold the most units while PlayStation 5 has brought in the most dollars.

Year-to-date, spending on hardware is down just 4% to $2.9 billion.

Accessories sales fell 18% to $138 million in August as spending on gamepads and headsets fell. The bestseller of the month there was again the PS5 DualSense Wireless Controller Midnight Black (SONY), while the bestseller since the beginning of the year is the Xbox Elite Series 2 Wireless Controller (MSFT). Year-to-date, accessories spending is down 14% to $1.4 billion.

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Let’s turn to the game content itself, the annual football franchise Madden NFL 23 (NASDAQ:EA) debuted in August as the best-selling game, just ahead of another newcomer, Saints Row (Plate). And third place went to the 84th best-selling title of the last month: Marvel’s Spider-Man (Sony). They knocked out the top game of the year, elden ring, (OTCPK:NCBDY) up to number 4.

Rounding out the top ten dollar sales chart are games: #5, MultiVersus (NASDAQ:WBD); No. 6, Mario Kart 8 (OTCPK:NTDOY); No. 7, Minecraft; No. 8, Lego Star Wars: The Skywalker Saga (WBD); number 9, MLB: The Show 22; and number 10, Xenoblade Chronicles 3 (OTCPK:NTDOY).

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Mobile gaming spending continues to suffer from the twin hurdles of weaker economic demand and an ongoing return to “business as usual” for gamers. However, as with PC and console games, success wasn’t as bad as July, despite the Google Play (GOOG) (GOOGL) user base spending 22% less year over year (vs. a 1.2% decline for Apple (AAPL). app store).

Related Tickers: OTCPK:NTDOY, SONY, MSFT, HEAR, LOGI, CRSR, EA, ATVI, TTWO, WBD, OTCPK:UBSFY, OTCPK:NCBDY, OTCPK:SQNNY, OTCPK:CCOEY, OTCPK:SGAMY, SKLZ, SE, NTES , OTCPK:TCEHY, RBLX. Retail Inventory: GME.

ETFs: GAMR, ESPO, NERD



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