Utah based startup company, Zartico secures $20 million


Salt Lake City – Zartico, a company that uses data intelligence, analytics and visualizations to help tourism organizations like Visit North Carolina, Travel Alaska and the Greater Miami Convention and Visitors Bureau make data-driven strategic and operational decisions, has 20 US -Dollar secured millions in Series A funding. The funding was led by Arthur Ventures, a Minneapolis-based venture capital firm with extensive experience in B2B software, with participation from Peterson Partners. Zartico has raised a total of $24.5 million to date and has booked over $10 million in deals from more than 180 clients since its launch in March 2020.

“The visitor economy accounts for 10 percent of global GDP but is one of the last to leverage big data and analytics, relying instead on quarterly and annual reports that are almost immediately outdated,” said Sarah Lehman, CEO of Zartico. “By layering and analyzing massive datasets, we’re giving some of the world’s most popular travel destinations insight into where their visitors are coming from and which attractions spark the most interest, so they can better market and, more importantly, manage their visitor economy more effectively.”

READ:  Ball Corporation Completes Sale of Russian Beverage Packaging Business to Arnest Group for $530 Million

Zartico’s integrated data model provides its customers with real-time anonymized geolocation, spend and event data for visitors and destinations. By overlaying this proprietary data on both customer data (CRM systems, social platforms, etc.) and publicly available data (Jobs, TSA, etc.), Zartico provides a comprehensive view of visitor behavior and activities.

“Smart destinations represent an $18 billion market, and the company that can provide the most detailed and actionable data on diverse visitor economies is sure to capitalize on this tremendous opportunity,” said Ryan Kruezinga, general partner at Arthur Ventures and New Board member of Zartico. “Zartico is well-positioned to achieve this, having not only the most advanced analytics in the industry, but also the domain expertise to earn the trust of tourism destinations across the country.”

READ:  Swizz Beatz × Timbaland - 360 MAGAZINE

Zartico’s new funding will be used to grow its engineering and product teams, expand its machine learning, AI and predictive capabilities, and expand into new markets such as sports venues, airports and municipalities. Zartico, which currently has 61 remote workers — over 50 percent of whom are women — is hiring aggressively and expects to see headcount grow 70 percent over the next six months.

READ:  Can you get compensation from Air Canada for lost bags?

“When we first began working with Zartico, we were hungry for real-time data that could tell us which areas of our state have the greatest opportunity for growth and how our visitor economy can support the state’s economy,” said Wit Tuttell, director of Visit North Carolina and US Travel 2022 State Tourism Director of the Year. “By working with Zartico, we’ve been able to more effectively align our marketing efforts and expand partnerships to create jobs across the state. After seeing the benefits of data-driven decisions, we will never go back to the data stone age.”



Source link