US-Bangla Airlines and Sabre sign new deal to support the carrier’s indirect retailing growth



Saber Corporation (NASDAQ: SABR), a leading software and technology provider powering the global travel industry, today announced a new distribution agreement with US-Bangla Airlines, allowing the airline to sell its fares and inventory through Saber’s global travel marketplace for sale. The agreement gives US Bangla the opportunity to expand global reach and increase revenue by serving Saber-affiliated travel agencies with its domestic and international content.


The new relationship strengthens Saber’s presence in Bangladesh’s growing travel market and allows US-Bangla to expand its distribution network to include thousands of travel agents, maximizing distribution and expanding global reach. As Saber focuses on delivering smarter retail solutions to meet travelers’ evolving expectations, agencies connected to Saber will be able to access additional, robust content through the Saber GDS to offer additional choices to their customers.


“Our new relationship with Saber is an important milestone for us as we modernize our indirect retail strategy,” said Mohammed Abdullah Al Mamun, Managing Director of US-Bangla Airlines. “As we reopen existing routes and launch new flights, joining Saber’s global distribution network will allow us to better capture the ongoing industry recovery, grow global revenue and help ensure travelers to and from Bangladesh have a seamless travel experience enjoy.”

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US-Bangla is based at Shahjalal International Airport and is the second largest airline in Bangladesh in terms of fleet size. In addition to operating domestic routes through Bangladesh, US-Bangla also flies to key global destinations in Asia-Pacific and the Middle East, including Singapore, Chennai, Guangzhou, Kuala Lumpur, Dubai and Doha, with plans to add more long-haul routes in the future.


“We are excited to expand our presence in Bangladesh through a new relationship between Saber and US-Bangla,” said Rakesh Narayanan, vice president, regional general manager, Asia Pacific, Travel Solutions, Airline Sales. “The addition of US-Bangla to our distribution network provides Saber-connected travel buyers, who are already familiar with our intuitive Saber Red 360 workflow, a seamless way to provide their customers with the airline’s most valuable and relevant offers.”

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About Saber Corporation  
Saber Corporation is a leading software and technology company powering the global travel industry, serving a broad spectrum of travel businesses including airlines, hoteliers, travel agencies and other suppliers. The company provides retail, distribution and fulfillment solutions that help its customers work more efficiently, increase revenue and provide personalized travel experiences. Through its leading travel marketplace, Saber connects travel suppliers with buyers from around the world. Saber’s technology platform manages over $260 billion in global travel spend annually. Headquartered in Southlake, Texas, USA, Saber serves customers in more than 160 countries around the world. Visit www.saber.com for more information.

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About US Bangla Airlines
US-Bangla Airlines started its journey on April 17th from July 2014 and is now the largest private airline in Bangladesh in terms of fleet and transportation. It has 6 Boeing 737-800, including 7 brand new ATR-72 600 and 2 Dash 8-400 aircraft. Very soon 2 more new Airbus 320 will join the fleet. Currently, US Bangla Airlines carries three quarters of domestic passengers and its On Time Performance (OTP) is 99%. The airline is ISO 9001:2008 certified. US-Bangla Airlines has a highly diversified, motivated, talented and resourceful workforce that continually strives to make it the #1 private airline in Bangladesh. US-Bangla Airlines has become one of the most trusted and preferred airlines in the country.

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