Texans Love H-E-B For These 4 Good Reasons


One of the great passions of Texans is a grocery store called HEB.

The San Antonio-based supermarket chain has over 340 locations across the state of Texas and attracts crowds of loyal customers. The company consistently lives by its motto: “Everything is better here.”

But not everyone “understands” what makes HEB so special… well, better. Especially with new locations in Frisco, Plano and McKinney. The people of Collin County have Central Market, HEB’s gourmet chain. Close, but still not the same as what we’re about to get.

So what’s the big deal?

Let us explain four reasons why this grocery store makes a Texan’s heart beat faster and why we can’t wait for the Plano HEB, Frisco HEB, and McKinney HEB to open!

A lift plus! In wako. Yes, we went to Waco to see what the big deal is. And let us tell you: It’s big. Photo: jordan jarrett | local profile

1. Size and scope

Thanks to its impressive size — the Plano and Frisco locations will each be 110,000 square feet — the grocery store offers customers a range of options to suit their tastes and dietary needs. The product department includes over 900 types of fruit and vegetables.

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HEB’s beer selection includes an extensive selection of traditional, craft and Texan beers, not to mention they are the largest wine retailer in Texas. The chain even has tasting stations for visitors. Additionally, customers praise the store’s variety of organic and gluten-free goods, all of which are available at a lower price than competing retailers.

Name another grocery store that has its own tortilleria. good wait Photo: jordan jarrett | local profile

2. Restaurant quality dining options

Both Plano and Frisco will host HEB’s trademark True Texas BBQ, complete with drive-thru. TTBQ is exclusive to HEB, and although it’s located in a grocery store, it offers the full dining experience with an order counter, tables, and vending machines.

Select HEB locations also have fresh tortillas and salsa on-site, while others have fully operational cafes for drinks on the go.

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This is BBQ Central. Photo: jordan jarrett | local profile

Texas Monthly named it the best grill chain in Texas and Thrillist named it one of the best in the nation. Customers swear by their brisket sandwiches, peach cobbler, loaded macaroni and cheese, cornbread, frito pie, and other Southern delights.

connection, indeed. The Heb staff are great. Photo: jordan jarrett | local profile

3. Employee Benefits

HEB was ranked tenth on Glassdoor’s 2021 Best Places to Work list, which was compiled from anonymous employee reviews and then ranked based on overall ratings. Each employer was rated on a five-point scale, with HEB receiving an overall score of 4.4. 90% of employees said they would recommend the company to a friend, and 96% agreed with Chairman and CEO Charles Butt.

In 2021, Glassdoor placed special emphasis on how companies have been dealing with the COVID-19 pandemic and whether they have prioritized the health and well-being of their employees. This is incredibly exciting for Collin County. The Plano site is planning to hire 425 employees and will be posting vacancies online in the coming months.

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Need we say more? #Texas. Photo: jordan jarrett | local profile

4. HEB celebrates Texas Pride

HEB’s trademark slogan is “Made for the love of Texans,” and what better way to embody that love than with tortilla chips, cheese chunks and skillets shaped like the Lone Star State.

The store’s products are essentially a love letter to Texas, from their looks to where the ingredients come from. HEB corn products are made from corn harvested at the Hondo Corn Farm in Hondo, Texas. The shrimp comes from the Gulf via Bowers Shrimp Farm in Galveston, and the “Mootopia” milk comes from dairy farms in San Antonio.

The grocery chain even carries Whataburger fries and condiments — two Texas staples rolled into one!


If you’re interested in learning more about HEB, check out Local Profile’s report here business model.



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