Swizz Beatz, Timbaland and trill announced the settlement of their legal dispute over the sale of VERZUZ.
“VERZUZ has always been a platform by artists, for artists and with people,” say founders Swizz Beatz and Timbaland. “We are excited to reach an amicable settlement with Triller and continue to bring fans the music and community they have come to know and love from the brand.”
The settlement increases the ownership interests of the artists who brought Timbaland & Swizz Beatz to Triller as part of the original deal.
“VERZUZ and Triller will always be a safe place and outlet for creators and their art. Nothing will change about that,” says Bobby Sarnevesht, Executive Chairman & Co-Founder. “Creators started with this and will continue to build it. This is a victorious moment in the relationship between Triller and VERZUZ as we march towards the public markets together. Stay tuned.”
Swizz Beatz and Timbaland remain proud of the platform they created with VERZUZ and their acquisition by Triller due to the company’s willingness to celebrate and showcase artists.
Founded by GRAMMY Award-winning producers and entrepreneurs Swizz Beatz and Timbaland, VERZUZ was launched in March 2020. What started as a battle between two friendly rivals has grown into a global phenomenon celebrating some of the greatest artists of our time, highlighting their careers and generating strong increases in sales and streams. VERZUZ has taken its celebration of culture beyond music with successful collaborations in sports, comedy and more. For more information, visit www.verzuztv.com and follow @verzuztv on Instagram.
ABOUT TRILLER NETWORK:
Triller Network is a coalition of companies, apps and technologies and the first of its kind leading the move to Internet 3.0. Triller Network connects music culture with sports, fashion, entertainment and influencers through 360-degree technology and content-based verticals. The Triller Network – which includes the world’s popular Triller app, widely used by musicians, celebrities, athletes and cultural figures – has more than 300 million users worldwide.
Unlike other global short video apps it is often compared to, Triller encourages and facilitates its users to post the content created in the app to other social media platforms and websites.
Triller Network owns proprietary ad technology and ad AI that is uniquely tied to the content and not typically to the user. By tracking content, Triller Network enables its tastemakers and users to broadcast their content virally to affiliated and unaffiliated sites and networks, reaching tens of millions additional users daily.
Data from the AI suite, direct influencer and artist relationships are generated from the app and from information inside and outside the network and used to program content in longer forms, connect users to the content via the web and provide monetization opportunities, maximizing brand partnership integrations.
Triller Network has launched highly successful campaigns with some of the biggest brands in the world including Pepsi, McDonalds, Weedmaps, DraftKings and L’Oreal. Campaigns start with the app and continue across the technology ecosystem, offering unique branded content and technology integration. Branded content is integrated at the Triller app level, making direct deals with the influencers and celebrities publishing the content. The content is then pushed to and through thousands of affiliated and disconnected websites, apps and social networks, and eventually integrated into valuable long-form Triller Network content such as: B. Box PPV, live fashion shows and episodic reality content on TrillerTV.
The Triller TV schedule has more than 50 original half-hour shows, and more are being added all the time. Shows include The DAmelios Family’s Must Haves, Jennifer Lopez In The Morning, Jake Paul: Staying On Top, 2 Chainz Lets Do It, Hypehouse’s Hanging With The Hype, Ur Lovd: the Noah Beck Show, Fat Joe’s Masterclass, The Perez Hilton Show, and among others Violet Benson’s Too Tired To Be Crazy.
The Triller Network also includes Triller Fight Club (www.TrillerFightClub.com), which launched last year with the highly successful Tyson-Jones Fight, which broke digital PPV records and became the 8th most boxing PPV of all time.
ABOUT THE TRILLER APP:
Triller is an AI-driven music and social media experience that brings together creators, artists and brands around the world. With the motto “You Do You”, Triller allows users to create and share videos in seconds and overlay them with custom music tracks using Mashtraxx editing technology. Celebrities like Alicia Keys, Cardi B, Chance the Rapper, Marshmello, Roddy Ricch, and Eminem regularly use the app to create their own original music videos, while Triller has attracted brands like Pepsi, Chipotle, Manscaped, Boost Mobile, and more. Triller was recently acquired by Proxima Media. For more information, visit www.triller.co and follow @triller on Instagram.