Roku, the struggling streaming company, said it hired Fox Entertainment CEO Charlie Collier as president of Roku Media, effective late October.
In his new role, Collier will oversee Roku’s ad sales and advertising platform, as well as content across Roku channels, including The Roku Channel. He will strengthen Roku’s commitment to advertisers, content partners and consumers, the company said.
Roku also promoted Mustafa Ozgen to President of Devices and Gideon Katz to President, Consumer Experience.
“As Roku grows internationally, these positions will help bring greater focus to key areas of our business as the global shift to streaming continues,” said Anthony Wood, Roku founder and CEO. “Charlie, Mustafa and Gidon bring extensive industry knowledge and leadership experience to Roku. I look forward to working with them and their teams as we continue to innovate and expand our position as the #1 TV streaming platform in the US, Canada and Mexico, and our global footprint overall.”
Roku stock plummeted more than 20% after a disappointing second-quarter earnings report.
Analysts were concerned the company was adding spending at a time when the CTV advertising market was taking a hit.
The market was also concerned that Roku was in an uphill battle against digital advertising giants, TV makers building connected devices and operating systems, and programmers led by The Walt Disney Co. and Netflix entering the advertising market .
Roku upgraded its original programming, bought the Quibi library and This old house. His great original film, Strange: The Al Yankovic Storyis scheduled to premiere on November 4th.
Collier, who joined Fox from AMC, had built new production capacity at Fox, which had sold its studios to The Walt Disney Co.
At Roku, Alison Levin, VP, Ad Revenue and Marketing Solutions; Louqman Parampath, VP, Ad Product; Mirjam Laux, VP, International Advertising and Content, and Rob Holmes, VP, Programming will report to Collier.
Collier will also work on commercial strategy with Tedd Cittadine, VP, Content Partnerships, who continues to lead Roku’s relationships with third-party apps and streaming services, and Gil Fuchsberg, Senior VP, Corporate Development and Strategic Partnerships, with whom Cittadine continues to work Report.
“Roku is a pioneer in streaming television and has built scale and meaningful relationships with our partners that will continue to be unique and valuable at this pivotal time for the industry,” said Collier. “As a Roku partner, I have seen firsthand the power and potential the platform offers to advertisers, partners, content creators and consumers. I look forward to working with the talented team at Roku to continue to innovate, grow and take the company and its partners to the next level.”
Fox credited Collier with overseeing shows, including The Masked Singer and expanding Fox Entertainment’s portfolio of brands, including TMZ, MarVista Entertainment and animation studio Bento Box.
“We want to express our gratitude to Charlie for his leadership, contributions and unbridled enthusiasm,” said Lachlan Murdoch, Fox Corp Chairman and CEO, our broadcast leadership on building and supporting businesses to position us for future growth. We wish Charlie all the best in his new role.”
Noting that Fox Entertainment has “a great team,” the company said an announcement of new leadership would be made “soon.”
Collier, in turn, thanked Fox for the opportunities he had there. “I look forward to applauding the great work that I am confident Fox and the team at Fox Entertainment will continue to deliver,” he said in a statement.
Katz joined Roku in 2022 as Senior VP of Consumer, leading Roku’s Consumer Experience team and responsible for products, customer journeys, editorial, consumer marketing, payments and merchandising. Before joining Roku, he was President of Direct to Consumer at NBCUniversal and launched Peacock in the US
Ozgen joined Roku in February 2019 as Senior VP and General Manager of Account Acquisition, overseeing key programming such as Roku TV, Roku Players, Roku Ready Soundbars and more. Ozgen joined Roku from SmartKem, where he was CEO. Previously, he was CEO of QD Vision, a nanotechnology materials company acquired by Samsung. ■