Reformation Backs New Cotton Coalition, Adore Me as B Corp, U.S. Cotton Trust Protocol News – WWD


US Cotton Profits: Reformation is working with the White Buffalo Land Trust and others to promote organic cotton in the US as part of a pre-competitive coalition called “C4”.

C4 stands for the California Cotton and Climate Coalition and believes that by sourcing directly from farmers who use regenerative practices through the White Buffalo Land Trust, farmer livelihoods will be more directly secured on the rolling schedule of product releases planned for 2023 . Cotton producers also include Bowles Farming Company and Stone Land Company.

Although it varies from region to region, farmers are said to be paid 20 to 100 percent above commodity prices.

In addition to Reformation, the founding partners of the brand include Coyuchi, Mate the Label, Outerknown and Trace. Fibershed, Torus and Materevolve Consulting also support C4’s efforts.

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The cotton is grown in the San Joaquin Valley (with the potential to extend the understanding to California’s approximately 187,000 acres of cotton-growing land) and incorporates a number of soil health best practices. Practices are accredited by the Savory Institute’s regenerative expert — like compost application and data collection — to help sequester carbon in the soil and be prepared for extreme weather events.

This isn’t the only cotton project meeting its goals. The US Cotton Trust Protocol announced last week that it had been selected as a recipient of $90 million in grants from the USDA’s Climate Smart Commodities Partnership.

With the funding, the Trust Protocol will increase demand for “climate-friendly” cotton while providing technical and financial assistance to more than 1,000 US cotton farmers. What separates climate-friendly cotton from the herd is the adoption of climate-friendly practices with an emphasis on detailed measurement, reporting and verification of cotton cultivation.

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This project is supported by the Export Arm of the National Cotton Council, Cotton Council International, Cotton International, Soil Health Institute, Soil and Water Outcomes Fund, Texas A&M AgriLife Research, Agricenter International, Alabama A&M University and North Carolina A&T State University. Over five years, the project aims to support 1 million acres, or about 4 million bales, of climate smart cotton.

Meanwhile, cotton stakeholders in India and London are also opening up demand for organic cotton and knowledge sharing through organizations like CottonConnect or the Indian Center for Sustainable Agriculture.

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B Corp Chops: Lingerie brand Adore Me is joining the B Corp club, as is Danish contemporary brand Ganni.

Although Adore Me is not the first company in this category to achieve B-Corp status, with brands such as Nudea, The Very Good Bra and YOU Underwear already holding that status, the company has received accreditation in just three Years and is the first US-based lingerie brand to achieve the honor.

Ganni, meanwhile, celebrates improved recycled content and other accomplishments, earning him a total of 90.6 points (despite passing an 80 out of 200).





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