Kanye West: Adidas to launch investigation into allegations of inappropriate behavior made against rapper



CNN Business

Adidas will begin an investigation into allegations of misconduct against Kanye West, with the company having a partnership that ended in October.

In a statement released Thursday, Adidas said “it is not yet clear whether the allegations made in the anonymous letter are true. However, we take the allegations seriously and have decided to launch an independent investigation into the matter as soon as possible to address the allegations.”

The statement follows an article in Rolling Stone which reported that Adidas board members ignored the inappropriate behavior of the rapper, who legally changed his name to Ye, in partnership with the Yeezy brand.

Rolling Stone said it obtained a letter sent by a former high-ranking Yeezy employee to an executive board member on Tuesday about “the toxic and chaotic environment that Kanye West has created.” The letter went on to say, “This type of response from a brand partner is one that Adidas employees should not have to deal with, and Adidas leadership should not tolerate either.”

Adidas ended its partnership with Ye after he made a series of antisemitic comments in recent months. At the end of October, West made antisemitic comments – as well as what he said about George Floyd and Black Lives Matter – in a rambling 16-minute video shared by WmgLab Records on YouTube and apparently recorded at some point after Adidas ended its business relationship. with him.

“I think Adidas because everyone is freaking out that they have the right to take my design,” West told the crowd.

In the video, West does not apologize for his antisemitic remarks but seems to be trying to distance himself from “hate groups”.

“I have no association with hate groups,” West said as he closed his remarks in prayer. “If there is hatred against the Jews, it has nothing to do with it (he wrote to himself) because I demand that everyone walk in love.”

Adidas has partnered with West since 2013, when the company signed the brand away from rival Nike. In 2016, Adidas expanded its relationship with the rapper, calling it “the most important partnership ever made between a non-athlete and an athletic brand.”

West currently does not have an attorney or publicist representing him in this matter.

– CNN’s Dan Heching contributed to this report

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