Jeff Koons reveals his ‘Dream Car’ at Contemporary Istanbul. Edition of the BMW M850i Gran Coupé.


Istanbul. One of today’s most influential contemporary artists, Jeff Koons is internationally known for his colorful paintings as well as his iconic stainless steel animal balloon sculptures, drawing attention to popular culture and everyday objects. He visited Istanbul for the first time as a guest of Borusan Holding and BMW Türkiye. Koons participated in Contemporary Istanbul with his design of the BMW M850i ​​​​xDrive Gran Coupé, which was produced in 99 units worldwide.

Hakan Tiftik, CEO of Borusan Otomotiv, stressed that Borusan Holding and BMW have always supported art. Tiftik emphasized that BMW Türkiye, whose distributor Borusan Otomotiv is in Turkey, has been a partner of Contemporary Istanbul for many years and the event is one of the leading contemporary art events in the country. He continued his words: “Borusan Group, which includes Borusan Otomotiv, has continued to be a supporter of cultural and artistic activities since its inception. In this regard, Borusan Group also owns Borusan Contemporary Art Collection, which is one of the most important contemporary art collections in Türkiye. The company’s current activities in the field of art will continue under the umbrella of “Borusan Contemporary” in the Perili Köşk building, which also serves as the headquarters of Borusan Holding. With its partnerships and sponsorships in many artistic disciplines in different countries around the world, BMW is also one of the most important supporters of these events. As BMW Türkiye, we also support significant partnerships and sponsorship activities in Türkiye. Last year, we supported world-renowned Turkish media artist Refik Anadol’s personal exhibition Machine Memoirs: Space, which welcomed art lovers to Istanbul’s Pilevneli Dolapdere. This year, Can Büyükberber, a multidisciplinary artist, presented his work Monolit at CI Bloom, which offered a unique audiovisual experience and was inspired by the new BMW iX. And today we have the pleasure of hosting Jeff Koons in Istanbul with his spectacular design of the BMW M850i.”

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At the press conference, which Hakan Tiftik also attended,
jeff koon shared his anticipation for Istanbul and talked about working with BMW and the design of his BMW M850i ​​xDrive Gran Coupe, which he calls the “Dream Car”. Koons said: “I am proud to see myself as part of the BMW family. In the past it was a great honor for me to be invited to design an art car for BMW. Seeing my art car at the 24 Hours of Le Mans was a really exciting moment. I am very happy to have found another opportunity to work with BMW. THE 8 X Jeff Koons was a great project for me. I’ve thought about it carefully. What is the essence of the BMW M850i, and what is the essence of the power? I was looking for answers to these questions. The power of an automobile is not only represented by its engine or its technology, but also by the people in the car. When designing the BMW M850 I tried to create a sporty and luxurious sedan model that represents the power and energy of the automobile. It was a great opportunity for me.”

bmw is enchanted by the work of Jeff Koons: “For over 50 years, the company has celebrated the arts and courageous voices of our time through hundreds of cultural initiatives worldwide. Working closely once again with Jeff Koons in realizing his “Dream Car” was a source of inspiration for everyone working at BMW headquarters and the Dingolfing plant in Germany. In the company’s history, no other BMW has emerged that has required such a comprehensive design as THE 8 X JEFF KOONS. In addition, this edition will not only be exhibited in museums, but will also drive on the road as a unique BMW. “

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“Dream Car” BMW M850i ​​enchanted both art lovers and automobile enthusiasts

Described by Jeff Koons as a “Dream Car”, the design of the BMW M850i ​​​​xDrive Gran Coupé, which was produced in a limited edition of 99 examples worldwide, attracted great interest from lovers of contemporary art and automobiles. The car was hand painted in over 200 hours per car by rotating teams consisting of thousands of designers and engineers. Its colors range from blue to silver and from yellow to black.

Ali Güreli and Jeff Koons met at the Artist Talk

Ali Güreli, Chairman of the Board of Contemporary Istanbul, who accompanied Jeff Koons to the exhibition grounds, also invited trade fair visitors to a public discussion with the artist. During the talk assessing the current status of contemporary art in the world and in Türkiye, they discussed the direction of the art industry going from west to east, digital architecture, new technologies influencing Koons’ art, art fields of the future and Jeff Koons is inspired by Istanbul.

About Jeff Koons

Jeff Koons was born in York, Pennsylvania in 1955. He attended the Maryland Institute College of Art in Baltimore and the School of the Art Institute of Chicago. Since his first solo exhibition in 1980, Koons’ work has been featured in major galleries and institutions around the world, making the artist a world-renowned name.

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Koons is best known for his iconic rabbit and balloon dog sculptures, as well as the monumental flower sculpture Puppy (1992), on display at Rockefeller Center and on permanent display at the Guggenheim Museum in Bilbao.

Jeff Koons has received numerous awards and honors in recognition of his cultural achievements. Notably, Koons received the Governor’s Awards for the Arts “Distinguished Arts Award” from the Pennsylvania Council on the Art; President Jacques Chirac promoted Koons to Officer de la Legion d’Honneur; Secretary of State Hillary Rodham Clinton honored Koons with the State Department’s Medal of the Arts for his outstanding commitment to the Art in Embassies program and international cultural exchange; and Consul General Ragini Gupta presented Koons with the US Consulate General’s Cultural Diplomacy Award in Florence. In 2017, Koons was named the first Artist-in-Residence at Columbia University’s Mortimer B. Zuckerman Mind Brain Behavior Institute and was also made an Honorary Fellow of the University of Oxford’s Edgar Wind Society for outstanding contributions to visual culture. Koons has been a board member of the International Center for Missing & Exploited Children (ICMEC) since 2002 and co-founded the Koons Family International Law and Policy Institute with ICMEC; for the purpose of combating global problems of child abduction and exploitation and protecting the children of the world.



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