General Motors [GM] and Black Automotive Media Group [BAMG] Intern returns for second year at Clark Atlanta University – Promoting Diversity, Equity and Inclusion Across the Automotive Industrydiam

The driving force [TDF] Internship program offers HBCU Students with multimedia career development improving the diversity, equity and inclusion of the automotive industry.

A unique internship was created in 2020 and now returns for Fall 2022 between Clark Atlanta University’s Department of Mass Media Arts, automobile manufacturer General Motors and Black Automotive Media Group.

Synced The Driving Force (TDF), the 10-week internship is aimed at students who are interested in the automotive industry; and includes instruction on editorial content, video content production and social media engagement, complemented by presentations from GM executives.

TDF emerged after discussions between automakers and BAMG about more diversity, equity and inclusion for black media in the automotive space. These efforts have created additional opportunities to help prepare the next generation of automotive media professionals.

TDF is led by respected automotive media professionals Kimatni D. Rawlins, BAMG Founder and Editor of Automotive Rhythms Communications; Greg Morrison by Bumper2Bumpertv; and other important journalists and publishers, including Marcus Amick and Teia B. Collier.

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“TDF’s goal is to expand educational opportunities for HBCU students who may not be aware of the myriad media avenues in automotive communications… My career as an automotive journalist began with an internship at a major automaker, so I am grateful for the opportunity to share my knowledge and experience and the experiences of other BAMG members with Clark Atlanta interns”, said Rawlins.

Supported by General Motors, the TDF The internship, which begins September 28, is designed to identify career opportunities as journalists, videographers, photographers, publicists, marketers, and digital and social media experts in the auto industry. Participants will showcase their work on various platforms at the end of the internship and will also engage with GM communications leaders, designers and product planners through a series of presentations and interviews.

“We are excited to partner with BAMG for a second year to support the amazing students at Clark Atlanta University,” said Michelle Malcho, vice president of product and brand communications for General Motors. “We look forward to learning together and preparing them for exciting careers in communications and journalism.”

TDF’s mission parallels that of the Department of Mass Media Arts at Clark Atlanta University, which provides students with a rigorous academic and professional education supplemented with a strong liberal arts education.

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“We continue to move with momentum to ensure our Clark Atlanta University scholars have access to a world-class education, and that mission includes offering initiatives that focus on technology and enhance their analytical thinking skills,” said the President from Clark Atlanta University, George T. French, Jr., Ph.D. “We want our students to develop their creativity, be competitive in the world of technology, and be included in the technology career pipeline. Initiatives like this bring them one step closer to that goal.”

Joshua Paul Williams, a student from Clark Atlanta, attended the first TDF session. “The business experience I inherited from attending The Driving Force Multimedia Internship was far more than I could have imagined,” said Williams. “The program’s focus on developing each student’s communication and networking skills individually, which has provided me with lifelong connections, practical lessons and a broadened perspective.”


Detroit-based General Motors is a global company focused on driving an all-electric future that is inclusive and accessible to all. At the heart of this strategy is the Ultium battery platform, which powers everything from mass-market to high-performance vehicles. General Motors, its subsidiaries and its joint venture companies sell vehicles under the Chevrolet, Buick, GMC, Cadillac, Baojun and Wuling brands. More information about the company and its subsidiaries, including OnStar, a global leader in vehicle safety and security services, can be found HERE.

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Established in 1988 through the historic amalgamation of Atlanta University (1865) and Clark College (1869), Clark Atlanta University continues a 152-year legacy that is rooted in African-American tradition and focused on the future. Through global innovation, transformative educational experiences and quality engagement, CAU cultivates an upscale life that changes the world. To learn more about Clark Atlanta University, visit HERE.


BAMG is a respected group of black reporters, publishers, writers and entrepreneurs representing over 100 years of combined experience in automotive journalism across radio, television, print, experiential marketing and social media. BAMG members either work for or own various automotive media platforms aimed at different audiences. BAMG’s primary goal is to bring justice and equality to black professionals working in and around the automotive industry. For more details regarding The driving force The HBCU internship program can be found HERE.

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