Duracell Is Scouting for Life-Hackers, Makers and Modders to Launch First Ever Duracell Labs


BETHEL, Conn.–(BUSINESS WIRE). Position. Duracell Labs helps with the brand’s mission to be #EngineeredForMore. Duracell Labs Techs will provide people with useful tips, tricks, and life hacks so people can spend more time getting more out of the moments that matter most.

The application process for the Duracell Labs Tech is now open and will run until the end of October. The brand is looking for a maximum of three aspiring social media content creators to create, modify, build and test hacks to give viewers more of what matters to them as part of the brand’s commitment to be #EngineeredForMore . From inventing and experimenting to filming and posting video content, they will experience and work at the new Duracell Labs workshop in New York City.

Ideal candidates meet the following criteria:

  • You enjoy speaking in front of the camera and improvising with others.

  • They know what’s trending on TikTok and inform friends and followers about the latest challenges, sounds and more.

  • You have experience in building, modeling or manufacturing devices and machines.

  • You see yourself as a self-proclaimed “nerd” who loves to question, test hypotheses and learn new things.

  • They are self-starters who enjoy an unconventional workplace where every day is different.

  • You are a strong communicator with an innate desire to ask questions and solve problems.

  • You are interested in one or more of the following subject areas: science, technology, life hacks, gaming and outdoor adventures.

“Duracell is committed to bringing a better battery to life. With the help of our Duracell Labs Techs, we will be able to provide our viewers with useful, innovative and helpful hacks to experience more moments when it counts – truly the definition of #EngineeredForMore,” said Michelle Potorski, Vice President, Global Brand Operations & North America Marketing, Duracell. “We look forward to reviewing the submissions and seeing the exciting content our Labs engineers are developing!”

Duracell enlisted the help of renowned TikTok creators Muhtanya, Cameron Hughes, Kate Bacon, Big Weird World and Ryder Calm Down to spread the call for applications and details about the position.

For more information on becoming a Duracell Labs Tech, visit: www.durlabs.com.

About Duracell:

Founded in the 1920s, the Duracell brand and company was acquired by Berkshire Hathaway Inc. (NYSE-BRK.A, BRK.B) in 2016 and has become the leader in the primary battery market in North America. The cult brand Duracell is known worldwide. Our products serve as the heart of devices that keep people connected, protect their families, entertain them and simplify their increasingly mobile lifestyles. Our charging technology enables consumers to live life without limits. Berkshire Hathaway Inc. is a $250 billion holding company that owns subsidiaries engaged in various business activities. Visit www.duracell.com for more information; Follow us on Twitter.com/Duracell, Instagram.com/Duracell and like us on Facebook.com/Duracell.





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