Bullring JD Sports store to double in size for Summer 2023


The new, bigger and better JD Sports Store is slated to open in summer 2023 and create more than 40 new jobs at Bullring & Grand Central

The major sporting goods retailer has been in the bull ring since 2003 and will open a new 27,500 square foot store on the lower level. This will replace the former Sports Direct store in the lower mall.

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The new store will stock more assortments of popular brands such as Nike, Adidas, Under Armor and Converse, giving shoppers a wider choice of curated products.

The store is slated to open in the summer of 2023 and will create more than 40 new jobs at Bullring & Grand Central, owned by real estate giant Hammerson.

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The deal is another feather in Bullring’s hat. This summer it was the official provider of the Birmingham 2022 Commonwealth Games, offering exclusive access to a range of new EV charging points for the games electric vehicle fleet and was chosen as the location for the official merchandise store. It’s also home to the Birmingham Weekender, B-Side Hip-Hop Festival, Pride and Its Carnival.

Last November it was announced that M&S ​​and TOCA Social would revitalize a former department store, while designer fashion brand Tessuti – a JD Sports brand – will open its largest offering in the West Midlands at The Bullring in 2023. Miniso – a Chinese lifestyle products retailer – also opened its doors in the shopping destination this month.

People sit outside the Bullring shopping center in Birmingham. (Photo by JUSTIN TALLIS/AFP via Getty Images)

What did Bullring & Grand Central owner Hammerson say?

Toby Tait, Director of Asset Management at Hammerson, said: “JD Sports having more than doubled the size of its store is a clear indication of the brands’ confidence in Bullring as Birmingham’s premier retail and leisure destination.

“The work we do to drive consumer engagement through events, pop-ups and collaborations gives brands the confidence to continue investing in this important national destination and to maintain and expand our relevance as consumer habits change.”

What did JD Sports say?

James Air, Head of Group Acquisitions at JD added: “We have always been delighted with how much our customers love JD in Birmingham. I have no doubt that our new Bullring store will be one of the best regional flagships in the country. Many thanks to Hammerson and the Bullring team for working with us on this exciting project.”

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