BOSTON, September 20, 2022 /PRNewswire/ — Workwear by BRUNT (www.bruntworkwear.com), the fast-growing footwear and apparel brand for construction workers and tradespeople, announced the appointment of a new leadership team comprised of top brands across the fashion, lifestyle, outdoor and sport industries. These new roles include a Director of Customer Loyalty and Retention, Director of Marketing, Director of Apparel, Director of Footwear, and Director of Customer Experience. This new team aims to take BRUNT to the next level and elevate business in key areas.
“It is truly an honor to see our team grow with a new group of incredible leaders to help BRUNT reach new heights. We have professionals from every corner of the consumer goods industry coming together to serve the hardworking artisans we are so proud to build products for, said Eric Girouard, founder and managing director of BRUNT. “With this new group, we aim to expand our range with innovative, thoughtfully designed products and build a world-class end-to-end customer experience.
Senior Director of Customer Loyalty and Retention, Sarah Litt has 10 years of experience and most recently served as Director of Retention at TheRealReal
marketing chief, Ryan Shingledecker has over 10 years of experience and was most recently Director of Growth at Mizzen+Main
Apparel Director, Matt Thompson has worked in a variety of roles and product roles at Harley-Davidson throughout his 30 years of experience and was most recently VP of Merchandising at Legendary Whitetails
Director of Shoes, Colton Vosburg has spent most of his 11-year career at Under Armor, where he built multiple product lines such as the Recovery Footwear Division and athletic divisions such as the Lacrosse/Golf and Soccer Division.
Head of Customer Experience, Ruth Triger has 13 years of experience in multiple customer experience roles such as Patagonia and Bright Cellars.
“I’ve spent the last seven years at fashion-focused companies, Revolve & The RealReal, but self-expression through style shouldn’t be limited to fashion alone. As I join the BRUNT team, what I’m most looking forward to is joining a hard-working, impressive community that deserves premium quality products – ones that not only make their lives easier and safer, but also look good and feel great feel good.” says Sarah LittSenior Director of Loyalty and Retention.
“With a variety of legacy workwear choices, anyone can only sell one product, but it takes someone special to build a community and create a product that serves that community, and BRUNT has done just that. I believe we have all the ingredients to become a lasting brand and I’m thrilled to be part of an incredible team of people who can continue to build something so special.” says Director of Customer Experience, Ruth Triger
This core group joins the team when the BRUNT team triples. The company recently expanded into apparel following the breakthrough success of its work boots and raised a 20 million dollars Series B round involving, among others, leading growth equity firm Stripes and real estate developer TF Cornerstone. In 2021, BRUNT has exceeded its 2021 guidance by 80% as revenue increased by 119% between the first and second half of the year.
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SOURCE BRUNT workwear