Athleta debuts ‘The Athleta Look’


The B Corp-certified brand unveils a curated style formula that highlights the best of its all-day active designs

SAN FRANCISCO, California., September 20, 2022 /CNW/ – athletea gap inc (NYSE: GPS) brand, today announced the launch of The Athleta look, a unique styling formula and a corresponding eight-piece performance-based capsule collection that brings the formula to life. Developed with women for women, the brand’s design and styling teams leveraged key customer insights to deliver outfits that share the same performance characteristics as Athleta’s technical garments and seamlessly transform throughout the day without compromising function or to go into style. The curated styling formula is design inclusive and available in sizes XXS to 3X, petite and large.

Rooted in Athleta performance DNA, The Athleta look Styling formula is as easy as 1,2,3.

  1. Start with a performance layer like that V-neck elation crop and Elation Split Flare for the morning yoga flow.
  2. Then supplement that power base with an all-day active product like this Ascent Seamless Turtleneck and a great accessory like that Excursion belt bag for post-workout errands.
  3. The final step is adding a layer of outerwear, such as Primate twill blazerfor a chic way to stay warm as the day draws to a close.

With the debut of The Athleta look, the brand is launching a corresponding eight-piece capsule collection to give her an easy way to shop and create her own look. The eight pieces make twenty different outfits that encompass the best of Athleta’s performance and lifestyle categories. The goal with the capsule is that you can work out and still feel fit for the day by simply layering a few pieces on top of each other.

“Women are looking for more functional yet trendy clothing than before the pandemic. They want the comfort of a performance product and the shine of their favorite outfit from yesteryear. They also want a few key pieces that they’ll wear over and over again in very different ways,” said Ebru Ercon, VP of design at Athleta. “After listening to customers, we learned that there was a demand for simplified shopping “We created this fall collection that does more with less. We’ve created a wardrobe that moves at the speed of its life.”

Offering versatility through layering, the eight-piece capsule collection features Athleta’s best workout apparel in soft and stretchy fabrics like our customer favorite, second-skin feel Powervita™ fabric, but also in the elevated lifestyle designs Athleta is known for is. The capsule has the Elation Split Flare Tight, V-neck elation crop, Ascent Seamless Turtleneck, Retro plush cocoon hoodie, Primate twill blazer, Whisper featherless long vest, Delancey dress and Straight cargo pants Delancey. The novelties for autumn are available in a number of seasonally coordinated colors such as e.g Aspen Olive, Old Mahogany and Foliage Orange. The pieces range from $65$269. The capsule collection will be available in-store and on Athleta.ca 09/20and will be available in inclusive sizes from XXS to 3X as well as Petite and Large.

Athleta’s new lingerie line, rituals, also starts online 09/20. rituals is the base layer for building a complete Athleta wardrobe that fits seamlessly into their routine and the brand’s existing product offering. The collection includes a bikini, boy shorts and thong underwear in inclusive sizes from XXS to 3X. An adjustable strap bra will be available in sizes A-DD and a T-shirt bra in sizes B-DD. The underwear and bras offer a variety of colors including magnolia whiteBlack, Amaryllis pink, Dark Sardinia, Tinsel Purple and Vivid Yellow. All lingerie deals are priced $19 each or 3 for $45and bras range from $69$79.

Bonus: Earn points, redeem tons of amazing rewards and enjoy numerous member benefits with Athleta’s new loyalty rewards program, Athleta Rewards. To shop this collection and other fabulous picks, visit Athleta.ca or visit your local store.

For more information, visit www.athleta.ca.

About Athleta:

A certified B Corporation, Athleta is a performance lifestyle brand on a mission to empower a community of active women and girls. Athleta’s versatile premium performance lifestyle apparel is designed by women, for women, with a focus on inclusivity. Founded in 1998, Athleta integrates performance and technical features across its collection to support women in their entire lifestyle – from yoga and training to travel and sleep. In 2016, the company launched Athleta Girl, reflecting its signature achievement in styles for the next generation. Based in San Francisco, CA and a trademark of Gap Inc. (NYSE: GPS), Athleta apparel is available at its more than 235 retail locations The United States and Canadathrough its catalog and on Athleta.com.

SOURCE Athleta

For more information: Zoey Fiksel, [email protected]



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